Everything about Modern Drunkard Magazine totally explained
Modern Drunkard Magazine is a sporadically released glossy color
periodical promoting the "functional
alcoholic's" lifestyle. Created in
1996, it has slowly gained notoriety, and currently enjoys a circulation of roughly 50,000. The magazine's creator,
Frank Kelly Rich, is also listed as the publisher/editor. Based in
Denver, Colorado,
Modern Drunkard runs advertisements from
bars in Denver,
Minneapolis,
Las Vegas and
Philadelphia as well as companies selling drinking supplies.
The theme of the magazine - a celebration of
alcohol and the seemingly
bohemian lifestyles of functional alcoholics - runs counter to the message of
moderation commonly found in mainstream America: regular features include "Alcocomics - Cartoons for the sober challenged," "Post Cards from Skid Row" (featuring poetry written by and/or for the inebriated), "
Wino Wisdom," and "You Know You're a Drunkard When..." The magazine also features meticulously researched articles on alcohol's place in history, including such topics as the Whiskey Rebellion and FDR's love of the martini. Although the writing is often of a humorous nature, it's difficult to deny the earnestness with which the magazine supports the drinking lifestyle.
Occasionally the magazine will expand on its regular "Booze in the News" feature to focus on a particular alcohol-related issue, such as the shrinking
proof of a bottle of
Jack Daniel's or
MADD's definition of an "alcohol-related driving fatality."
The magazine's artistic style is reminiscent of popular
1950s "men's action"
pulp periodicals, with artwork depicting tough, lantern-jawed men and sultry, buxom women.
Modern Drunkard's rebellious
standard features a
martini glass with an olive above two crossed swords. Three letters, M, D and M, appear on the flag and stand for "Modern Drunkard Magazine."
The magazine's website sells paraphernalia bearing its logo and/or phrases related to the magazine itself and to the liberal consumption of alcohol.
The September/October 2006 issue marked the magazine's 10th anniversary.
Modern Drunkard Conventions
Beginning in 2004,
Modern Drunkard Magazine has begun sponsoring an annual convention for readers and staff. Events include live music, independent films, live
burlesque, seminars, interviews and
drinking games, all accompanied by bar service and many free drink promotions. The inaugural
2004 convention, held at the (now closed)
Stardust Casino in
Las Vegas, Nevada, reportedly broke the casino's record for the amount of money brought in at a bar during a private event.
Modern Drunkard Magazine Message Board
The Magazine's web site is host to a message board which serves as a virtual pub for drinking enthusiasts, and has been a meeting ground for many of its contributors who in many cases will gather to celebrate and commiserate in person.
Further Information
Get more info on 'Modern Drunkard Magazine'.
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